News & Events

Backus launches 4th annual Pink Circle initiative to support breast health programs

April 23, 2012

NORWICH – The William W. Backus Hospital has launched its fourth annual Circles of Care campaign to support the Backus Breast Health Initiative.

The campaign officially kicked-off on April 18 at CorePlus Federal Credit Union in Norwich. President Warren Scholl signed the first circle in honor of CorePlus breast cancer survivors alongside Backus Breast Cancer Survivor Committee Co-Chairs Barbara Chiangi and Donna Palumbo.

Backus Circles of Care will be available at the hospital’s Pink Fair celebration on Wednesday, April 25, from 3-6 p.m. in the hospital’s main lobby conference rooms, and will go on sale in the community starting May 1.

The circles, which cost $1, allow purchasers to write in the name of cancer survivor or someone who passed away from the disease. They are displayed in prominent areas of the community, including the hospital.

They will be available for purchase at the hospital’s gift shop and cafeteria as well as local businesses, schools and organizations.  Virtual circles may be purchased online at

All of the funds raised help local cancer patients.  Since the campaign began in 2008, the circles have raised more than $70,000.

“The circles are a meaningful and beautiful tribute to our loved ones, and a powerful reminder of how important philanthropy is for a community hospital that provides the very best cancer care, close to home,” said Genevieve Schies, Director of Development for the Backus Office of Philanthropy and Development.

For more information about the Backus Circles of Care, contact Ms. Schies at 860-823-6331.