by Elissa Bass
The Rx for Health program, which celebrated its 10th anniversary at Backus Hospital last year, will expand to Windham this summer.
In addition, the program has been streamlined, making it easier for families to utilize it.
Rx for Health provides nutritionally at-risk families with “prescriptions” for fresh produce that come from their doctor or other healthcare provider. In the Norwich area, the vouchers can be redeemed for fresh fruits and vegetables at the weekly Farmers Market at Howard T. Brown Memorial Park.
In Windham, the program will be available at the Willimantic Food Co-op (91 Valley St., Willimantic), the Willimantic Farmers Market (Saturdays, 8 am to noon, 28 Bridge St., Willimantic) and the Windham Hospital Farm Stand (Wednesdays, 3-6 p.m., 132 Mansfield Ave., Willimantic).
Each “prescription” is worth $126.
Windham Hospital has partnered with Generations Family Health Center in Willimantic to promote the program and recruit families to use it. Casey Squier, engagement services manager for Generations, said 20 families will be identified by the organization's staff pediatricians to receive the vouchers.
“We are always looking for creative ways to help our patients be more healthy and make better life choices,” Squier said. “Our care coordinators will work with the families to overcome any barriers there may be — cultural, financial, logistical — to get them to these markets to use the vouchers in the best way.”
The expansion into Windham was made possible by a donation to the program by the Windham Hospital Foundation.
“The Windham Hospital Foundation is pleased to provide funding to pilot a Rx for Health program in the greater Willimantic community in order for families with children to receive adequate amounts of fresh fruits and vegetables on a daily basis,” said Shawn J. Maynard, executive director of the Foundation. “The board of trustees of the Foundation looks for ways to provide funding for programs and services for the patients the Hospital serves, whether it be in a hospital setting or in the community.”
Joseph Zuzel, manager of Community Health for Hartford HealthCare’s East Region, said he was pleased that he could bring together the hospital’s Foundation and a community partner to bring the Rx for Health program to the Willimantic area.
“Being able to bring together these organizations to improve the health of the community is what we are all about,” he said.
Funded by the Backus Hospital Development Office, Rx for Health started as an initiative for the Backus Hospital Healthy Community Campaign and has been a hugely successful program serving the Backus Community since its pilot in 2011.
In addition to receiving the fresh foods, registered dietitians provide the families with nutrition counseling and education materials that cover an array of wellness topics including:
- How to stay active as a family
- Tips for being healthy for busy families
- Healthy snack ideas for children and toddlers
- Healthy recipes utilizing the many fruits and vegetables in-season
A survey of program participants in 2019 showed that tight finances affect how families buy food, including food choices.
Of the 55 people who completed the survey, 27 percent felt as though they were not able to make healthy choices for their family. Of those, 11 stated it was because of money. The surveys also revealed that within the past 12 months, 53 percent of families were worried they would run out of food before they had money to buy more; 31 percent did run out of food and didn’t have money to buy more.
Also, 75 percent said that before their participation in Rx for Health, their children received a fruit or vegetable every day. At the end of the 2019 program, 100 percent of the families said their children were able to receive fruits and vegetables every day.